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Your Ultimate Guide to Advertising at UConn - Student Edition

Do you have an event or meeting coming up and you want to get the word out? Get information about how to advertise on campus and find links to those opportunities!

Advertising Methods

Bulletin Boards (Student Union)

The bulletin boards are located throughout the Student Union. Create a poster or flyer and bring 6 copies of it to the Information Center. Posters can stay up for a maximum of two weeks or until your event has ended (whichever comes first). Be sure that your organization is registered with Student Activities and that your organization name is on your poster.

The Currents

The Currents is a weekly publication for student organizations. It's filled with important information and updates. The newsletter is sent out every Friday to advisors and chief organizational officers. All inclusions for The Currents must be e-mailed to student0785@ad.uconn.edu by noon the Thursday before you would like the information included. For more information, or to view previous issues, go to www.getinvolved.uconn.edu and click on "The Currents" on the right.

The Daily Campus

The Daily Campus newspaper serves the UConn and Storrs Community Monday through Friday. It has a readership of approximately 20,000. Refer to the Daily Campus Advertising Rates manual to decide on the size, day and frequency your ad will run. Create and save your ad as a PDF, JPEG or TIFF file. Fill out an Insertion Order form, e-mail and fax your ad at least 3 days in advance of when you would like it printed.

Document Production

Document Production is a print shop located on the Storrs campus. They can make copies, print flyers and print large scale posters for your organization for a fee. They can also design posters for you. Visit their website for pricing and to inquire about design options.

Glass Showcases (Student Union)

There are 4 glass display cases along Union Street in the Student Union that can be reserved to advertise for your organization. They are large in size, so there are many possibilities when choosing your items to fill them. Reserve your showcase by contacting the Event Services Office. The showcases can be reserved for two weeks at a time. They are reserved on a first come first serve basis.

Message Boards / Online Posts

Many websites have message boards or areas in which you can post an event and invite people to view the advertisement. Be careful of what information you feel comfortable posting online. Remember that using the Internet makes your posts available to the public.

Residence Halls

Residence halls have bulletin boards and other designated spaces for posting event flyers. Create your flyer and be sure that it includes your student organization name, date and time of event and contact information. Bring your flyers to the appropriate Complex Coordinator of the Residence Hall you wish to have it hung. Flyers must be received at least 5 working days prior to when you would like them posted.

Shuttle Buses

The University has an extensive bus system that uses 5 different routes a day. Eleven buses have the capacity to offer overhead advertising. Design 11 bus ads that are 11"L x 24"W with ½" margins on the top and bottom. They should also be laminated or backed with a strong flexible material. (Printing and laminating can be done by Document Productions for a fee) Be sure to contact the Advertising manager to ensure that there is available space. Space is sold on a weekly basis.

Student Announce Listserv

This listserv sends out an email sent by your registered UConn organization that is sent to students that sign up to be part of it. Emails must comply with the listserv rules. Emails will either be approved or unapproved by the moderator. An important rule is that no email will be accepted for an announcement sent within 24 hours of a scheduled event.

Student Union Electronic Display Board

The Student Union has an electronic display board that is located by the Fairfield Way entrance of the Student Union near the Information Center. The display board runs news and events happening on campus and nationally. You may submit your event for publication by filling out a form at the Information Center. Your announcement can run a maximum of 5 days prior to your event.

Student Union Theatre

The Student Union Theatre plays movies Thursday through Sunday during the semester. Advertisement stills are run before each showing. Visit the theatre advertising website and download the template to design your ad in Power Point. Be sure to abide by all rules that are listed on the theatre advertising page. Save your advertisement as a jpeg or pdf file and e-mail it along with information about when you would like it run to the theatre advertising contact. Be sure to send your advertisement at least 2 weeks in advance of the date you would like it to run.

Table Tents

Table tents are plastic displays that are located in the dining halls on campus. They hold 3 advertisements at a time for 2 week intervals. Make a reservation for your table tent (do this far in advance as the reservations tend to fill up quickly). You can design an ad or you can have dining services design an ad for you for a small fee.

UCTV Channel

UCTV is a student-run television station that broadcasts on "HUSKYvision" channel 14. You can contact UCTV to create a commercial for your organization. Contact the advertising director at least a month in advance of when you would like the commercial air. Provide the advertising director with information about the event and any ideas that you may have for the commercial. You may also create your own commercial and submit it to UCTV.

University Events Calendar

The University Events calendar is a website that displays a calendar of all registered events on all UConn campuses. You simply go to the online form and fill in the information about your event. You will receive a confirmation e-mail letting you know if you event was accepted.

WHUS Radio Station

WHUS 91.7 is the local FM radio station at the University. It has many listeners and superior reach for a college radio station. They run ads during and between programs. Write up the announcement that your group would like to make and e-mail it to the production director. Announcements may not have qualitative or quantitative information (i.e. "We are having the best event ever!" Instead your announcement should say, "We are having an event Friday.") Announcements may not have a call to action (i.e. "Come to the meeting this Friday." Instead your announcement should say, "This Friday we will be having a meeting.")

Wilbur Cross Information Center

The Wilbur Cross Information Center provides the University community with a one stop location to perform the most common student service tasks. They have bulletin board space available for registered student organization events on a first come first serve basis. Create your poster or flyer and bring 2 copies to the Information Center. The Information Center also has large flat screen television screens that play advertising stills. Create a Power Point slide with information about your event and send it to the Information Center contact.


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